Photographer David Mayerhofer creates dramatic images of still life, food, and urban landscapes for a variety of clients and has had his work featured in The Los Angeles Times. His commercial studio is located in Hollywood California and can accommodate everything from intimate portraits to large scale advertising assignments.
Since this is the day after the Rose Parade and Mondo and I are about to head out to see the floats, I’ll keep the french toast sausages shoot short and simple.
I wanted to do an easy menu shot for Foodgawker and Tastespotting along with a few shots for the post. Unfortunately, I had a lot of trouble getting these to look right. Maybe I was just tired from the holidays, but my lighting was a mess.
Getting it together
After futzing around for a few hours trying to make boring menu photographs I thought Foodgawker would like, I finally started to make photographs that I liked.
Since I was having trouble, I shut down everything except for one light and went back to the basics. This was a textured object, so I setup a light panel on the left and scraped light across the surface of the object. I then placed a white board on the opposite side of the light to reduce contrast. That’s it.
With this simplified setup, I got a few shots I liked, and called it a day.
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When I need to crop a photo for Tastespotting and Foodgawker, my tool of choice is Adobe Lightroom. In addition to being an amazing image cataloging program, Lightroom has a super simple cropping tool that makes it easy to get your images ready for the web. If you don’t already have it, check out the Adobe Photographer Program and give yourself an early Christmas present.
The crop tools provided by Foodgawker and Tastespotting are nice, but Lightroom is better and you have complete control over your images. In addition, you can add sharpening to compensate for the jpeg compression. Finally, with Lightroom, you only have to crop once and the job is done for all the social media sites.
Foodgawker recently moved the cheese and updated their image requirements to accommodate the Apple retina displays. Tastespotting is going to do the same, so you should check out the latest info.
As of December of 2013, the image guidelines to crop a picture for Tastespotting and Foodgawker are simple:
Tastespotting – 250 x 250 pixel image
Foodgawker – 550 x 550 pixel image
How To to Crop a Photo for Tastespotting and Foodgawker
Select the desired image in the catalog and move into the Development module. Find the image adjustment tools under the histogram and select the crop tool.
In the crop tool window, select an aspect of 1×1. Manipulate the highlighted image until the desired crop is achieved. Hit Enter. If further manipulation is required, select the crop tool again and readjust the image.
Move back into the library module and click on the Export button. To create a Tastespotting/Foodgawker acceptable image, setup the Export setting as follows:
Color Space: SRGB
Resize to fit: Check Mark with Long Edge or Short Edge
Size: 550 pixels for Foodgawker/250 pixels for Tastespotting
Resolution: Leave as is
Sharpen for: Screen
Click Export to create a jpg
Cropping a photo for Tastespotting and Foodgawker is a bit of a chore, but it’s worth the effort. With Lightroom, cropping is a snap and you have a wide range of tools to make your images look their best.